When you’re selling SEO Services in Indore, or anywhere else, there are some things that are absolutely imperative to know. Apart from the basics like a good strategy to see these services, and what the clients expect, this blog covers much more.
So, let’s begin with what your clients should know. This topic can be smartly divided into two parts. One that tells you about what to say to them, and one that warns you about what not to say to them. Pay attention to both, because they’re equally important for you to know and remember!
Have a look:
Part 1- What your clients should know-
1. An SEO’s job is to know what the best practices are. Additionally, it is also to make sure that if there are any issues present, they are resolved in the best possible way. This is because it is exactly such issues which are typically capable of causing a website not to rank, where they should be ranking in the search results.
2. SEO is a time taking process. Your clients already know that some changes can be made to websites, for making them more and more search engine friendly. However, when selling SEO Services in Indore, or otherwise, you need to tell them that SEO is something that would probably take months or maybe even years for reaching its full potential.
3. Try showing them the value of SEO, if they do not want to make a commitment. Bringing up an SEO audit is a good idea to do this. On seeing the value of SEO, they will definitely want to fix issues, which come up while the audit is going on.
Part 2- What your clients should not know-
1. Do not, under any circumstance, go on telling your clients that SEO is a one-time task only.
2. Do not give away free SEO audits of clients’ websites. This is because an audit like this wouldn’t be a proper one, but a quick review pointing out a few issues. A proper SEO audit takes hours, and sometimes even days for completion.
3. Do not get excited or desperate and end up making promises of better rankings for particular keywords. Usually, there are no specific promises to be made. No one in the business should be or can be making promises of rankings for particular keywords, as there is no control that they could have over the search engine results.
It is tough to sell SEO services, as the rules are constantly changing.
